Consumer Psychology

Consumer Psychology

@VTU COE

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What you will learn

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Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

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Meet Your Instructor

Instructor
3.2 Rating
5446 Students
800 Courses
About Instructor

VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge.

video

Free

  • Course Duration
    20 h 35 m 42 s
  • Course Level
    Intermediate
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 20 h 35 m 42 s Video Lectures
  • 0 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion