Lecture 01 : Introduction to Integrated Marketing Communication (IMC)

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Lecture 02 : Defining Marketing Communication, Marketing, and IMC

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Lecture 03 : Relationship with Marketing and IMC

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Lecture 04 : Effective Marketing Communication

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Lecture 05 : Emerging trends in IMC

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Lecture 06 : Emerging Trends in IMC Part-II

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Lecture 07 : Design Thinking in IMC Part – I

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Lecture 08 : Design Thinking in IMC Part – II

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Lecture 9 : Effectiveness of Communication Part - I

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Lecture 10 : Effectiveness of Communication Part - II

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Lecture 11 : Communication Process & Reflexivity in IMC

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Lecture 12 : Role of Consumer Behaviour in IMC

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Lecture 13 : Consumer Decision Making Process PART 1

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Lecture 14 : Consumer Decision Making Process PART 2

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Lecture 15 Relationship Between Consumer Behaviour & IMC

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Lecture 16 : Role of Persuasion in IMC

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Lecture 17 : Objectives & Budgeting

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Lecture 18 : IMC as a Strategic Tool Part- I

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Lecture 19 : IMC as a Strategic Tool Part - II

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Lecture 20 : IMC & Branding

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Lecture 21 : History of Advertising

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Lecture 22 : History of Advertising – Indian Perspective

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Lecture 23 : Contribution of IMC in Brand Attitude

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Lecture 24 : Advertising Agencies

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Lecture 25 : Association of Research with IMC

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Lecture 26 : Advertising Research Methods

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Lecture 27 : IMC Planning Part - I

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Lecture 28 : IMC Planning Part - II

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Lecture 29 : IMC Planning Part - III

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Lecture 30 : Case Studies

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Lecture 31 : Advertising & Marketing Mix

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Lecture 32 : Advertising & Support Media

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Lecture 33 : Media Planning – Part I

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Lecture 34 : Media Planning – Part II

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Lecture 35 : Introduction to Creativity

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Lecture 36 : Creativity Elements – Part I

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Lecture 37 : Creativity Elements – Part II

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Lecture 38 : Creative Execution in Advertising – Part I

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Lecture 39 : Creative Execution in Advertising – Part II

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Lecture 40 : Creative Execution in Print Advertising

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Lecture 41 : Sales Promotion – Part I

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Lecture 42 : Sales Promotion – Part II

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Lecture 43 : Sales Promotion – Part III

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Lecture 44 : Personal Selling – Part I

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Lecture 45 : Personal Selling – Part II

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Lecture 46 : Direct Marketing – Part I

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Lecture 47 : Direct Marketing – Part II

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Lecture 48 : Cause-Related Marketing

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Lecture 49 : Public Relations

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Lecture 50 :Word-of-Mouth & Corporate Advertising

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Lecture 51: Digital Advertising

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Lecture 52 : Search Engine Optimization (SEO)

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Lecture 53 : Social Media Advertising Part I

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Lecture 54 : Social Media Advertising – Part II

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Lecture 55 : Social Media Advertising – Part III

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Lecture 56 : Content Marketing

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Lecture 57 : Ethics and Marketing Communications

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Lecture 58 : Measuring Effectiveness of IMC - Part I

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Lecture 59 : Measuring Effectiveness of IMC – Part II

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Lecture 60 : Conclusion

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