Services Marketing: A Practical Approach

Services Marketing: A Practical Approach

@VTU COE

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What you will learn

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This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.

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Lecture 1: Introduction
Preview 27:06
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Lecture 2: Why Study Services Marketing Management?
Preview 29:44
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Lecture 3:The Service System
Preview 26:05
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Lecture 4: Characteristics of Services
Preview 21:03
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Lecture 5: Understanding the Macro-Environment - I
Preview 13:20
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Lecture 6: Understanding the Macro-Environment - II
Preview 25:13
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Lecture 7: Understanding the Macro-Environment - III and Understanding the Micro-Environment - I
Preview 09:23

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Lecture 8:Understanding the Micro-Environment - II
Preview 17:52
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Lecture 9: Services Marketing Process
Preview 12:48
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Lecture 10: Exploring Marketing Oppurtunities - I
Preview 14:09
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Lecture 11: Exploring Marketing Oppurtunities - II
Preview 19:33
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Lecture 12: Segmenting the Market, Targeting and Positioning
Preview 15:13
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Lecture 13: Services Marketing Research
Preview 09:55
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Lecture 14: Understanding Consumer Behaviour
Preview 14:07
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Lecture 15: New Service Development
Preview 28:48
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Lecture 16: The Service Product
Preview 05:55
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Lecture 17: Service Quality - I
Preview 06:45
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Lecture 18: Service Quality - II
Preview 27:08
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Lecture 19:
Preview 19:11
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Lecture 20: Designing the Service Process - II
Preview 19:16

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Lecture 21: Developing Service Personnel
Preview 16:11
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Lecture 22: Educating Customers
Preview 11:33
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Lecture 23: Managing Service Delivery Channels
Preview 10:14
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Lecture 24: Managing
Preview 07:20
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Lecture 25: Managing Demand and Capacity - I
Preview 12:54
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Lecture 26: Managing Demand and Capacity - II
Preview 08:15
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Lecture 27: Designing the Physical Evidence
Preview 12:18
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Lecture 28: Managing Integrated Marketing Communications - I
Preview 13:26
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Lecture 29: Managing Integrated Marketing Communications - II
Preview 13:19
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Lecture 30: Pricing the Service
Preview 11:52
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Lecture 31: Managing Customers
Preview 06:10
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Lecture 32: Managing Service Recovery
Preview 04:18
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Lecture 33: Providing Service Guarantees
Preview 04:47
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Lecture 34: Consumer Protection
Preview 04:04

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Lecture 35: Case Study - I
Preview 32:30
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Lecture 36 : Case Study - II
Preview 22:31
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Lecture 37: Case Study - III
Preview 22:23
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Lecture 38: Case Study - IV
Preview 22:07
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Lecture 39 : Case Study - V
Preview 17:09
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Meet Your Instructor
@VTU COE
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Instructor
3.2 Rating
5446 Students
800 Courses
About Instructor

VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge.

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Free

  • Course Duration
    10 h 19 m 34 s
  • Course Level
    Basic
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 10 h 19 m 34 s Video Lectures
  • 0 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion