VTU Online Class - Course Details

Services Marketing : Integrating People, Technology, Strategy

PROF. ZILLUR RAHMAN

0.0

(0) 0 Students

Download Brochure

What you will learn

Services Marketing
Service Marketing Issues

Economy

The size of the service sector is increasing in virtually all countries around the world. This course is designed in response to this global transformation of our economies towards services. This course provides a comprehensive review and analysis of service marketing issues, practices, and strategies. Through this course we will learn how service businesses should be managed to achieve customer satisfaction. In addition to studying key concepts, organizing frameworks, and tools of service marketing, youâ€™ll also be introduced to a wide array of organizations from around the world especially India. From their experiences, you can draw important lessons on how to succeed in increasingly competitive service markets. Learning about the distinctive characteristic of services and how they affect both consumer behavior and marketing strategy will give you important insights- and perhaps create a competitive advantage for your own career. .

New Perspectives on Marketing in the Service Economy Part 1

New Perspectives on Marketing in the Service Economy Part 2

New Perspectives on Marketing in the Service Economy Part 3

Consumer Behavior in the Service Context Part 1

Consumer Behavior in the Service Context Part 2

Consumer Behavior in the Service Context Part 3

Positioning Services in Competitive Markets Part 1

Positioning Services in Competitive Markets Part 2

Developing Service Products Part 1

Developing Service Products Part 2

Developing Service Products Part 3

Distributing Services through Physical and Electronic Channels Part 1

Distributing Services through Physical and Electronic Channels Part 2

Setting Prices and Implementing Revenue Management Part 1

Setting Prices and Implementing Revenue Management Part 2

Setting Prices and Implementing Revenue Management Part 3

Promoting Services and Educating Customers Part 1

Promoting Services and Educating Customers Part 2

Promoting Services and Educating Customers Part 3

Designing and Managing Service Processes Part 1

Designing and Managing Service Processes Part 2

Balancing Demand and Productive Capacity Part 1

Balancing Demand and Productive Capacity Part 2

Balancing Demand and Productive Capacity Part 3

Crafting Service Environment Part 1

Crafting Service Environment Part 2

Managing People for Service Advantage Part 1

Managing People for Service Advantage Part 2

Managing People for Service Advantage Part 3

Managing Relationships and Building Loyalty Part 1

Managing Relationships and Building Loyalty Part 2

Managing Relationships and Building Loyalty Part 3

Complaint Handling and Service Recovery Part 1

Complaint Handling and Service Recovery Part 2

Complaint Handling and Service Recovery Part 3

Improving Service Quality and Productivity Part 1

Improving Service Quality and Productivity Part 2

Improving Service Quality and Productivity Part 3

Striving for Service Leadership & Creating the Seamless Service Firms Part 1

Striving for Service Leadership & Creating the Seamless Service Firms Part 2

No Discussion Found

0.0

0 Reviews

5

0

4

0

3

0

2

0

1

0

Meet Your Instructor

video

Free

Course Duration

20 h 11 m 39 s
Course Level

Intermediate
Student Enrolled

0
Language

English

This Course Includes

20 h 11 m 39 s Video Lectures
0 Quizzes
0 Assignments
0 Downloadable Resources
Full Lifetime Access
Certificate of Completion