Video marketing

VTU COE PG Reports / 29 Jul, 2024

Video marketing

The ubiquity of internet connectivity and the ever-increasing power of modern smartphones have made video content more accessible than ever before. Consumers can now stream high-quality video on the go, making it a powerful tool to catch their attention and deliver impactful messages. Moreover, platforms such as TikTok, as well as features like Instagram Reels and YouTube Shorts have popularized short-form video content, driving brands to adopt this form.at to reach and engage their audience  .

definition: Video marketing is using video to promote your brand, product, or service.

Key takeaways:

• .Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world.
• .Strategic video marketing considers your brands’ goals and metrics, as well as your customers’ location in the sales funnel. For effective audience targeting, it’s essential to determine where videos will be placed and in what context they will appear.
• .Advances in dynamic video and direct partnerships between brands will improve video personalization, audience targeting, and user experiences.

What is video marketing?

Video marketing is using video to market your product, increase engagement, and reach an audience more amenable to video than to text.

Video can foster an intimate bond between product and consumer in a way that text can’t, especially if businesses use people in their videos.

What are some types of video marketing?*

There are many types of video marketing, such as:

• .Video banner ads appear as advertisements on a landing page or website.
• .Pre-, mid-, or post-roll video advertisements play before, during, or after an online video or a video posted on social media.
• .TV video ads air as traditional commercials on linear TV outlets or streaming services.
• . video includes real-time streaming of an event, conversation, or product launch.
• .6Sponsored video is easily recognized by that telltale disclaimer, “This video is brought to you by …” This category also covers explainer videos about companies and their products.

Why is video marketing important?

Video marketing is important because it is an emotionally engaging and multi-sensory experience. And emotion is key to successful advertising.

The length of time someone spends looking at a post as they scroll through social media is the same amount of time it takes to snap your fingers. The motion in video naturally captures short attention spans and makes people pause. They remember more of the content seen in videos than the content they only read or hear.

What are the benefits of video marketing?

One major benefit of video marketing is that for consumers, video marketing is an emotionally engaging way to connect with a brand. If you were asked to think about your favorite video ad, you would immediately have content that comes to mind. But if you were asked to think about your favorite paid search ad, you probably wouldn’t have the same reaction.3